FREQUENTLY ASKED QUESTIONS

Q.  How do I know it is time to refresh my strategic plan and brand?

A.  It is prudent to re-evaluate and make changes to your existing strategies on a regular basis.  It is essential to refresh your strategic plan and perhaps even your brand if you have noticed:

-  Your sales are not increasing

-  You see significant changes in your market

-  You have stopped attracting new clients

-  You are bored with your business approach

A strategic plan is also a primary element in successfully launching a new product, a new location or a new division.

Q. Why should I hire an outside consultant for business development planning?

A.  Whether you are starting a new business or you are abusiness that has been operating for some time, using an outside consultant is a solid solution to maximizing the performance of your company and your team. The benefits are substantial:

-  You will gain a new perspective and clarity on the situation

-  It is more economical than hiring someone full-time

-  You can choose someone with the specialized skills that will most benefit your organization

-  Will enable you to make better use of your resources within your organization

- They will be honest and objective when discussing potential changes that will expand your      business opportunities

Q.  Funding is always a challenge for an organization the size of mine and I have not budgeted for this.  How dO I justify this expense?

A.  In addition to contributing to developing or expanding business, a business consultant will assist you in developing best practices and improving performance.  Some of the financial results that will be achieved are:

-  Decrease in budgeted expenditures

-  Increase in sales

-  Identification of new funding opportunities

-  Grant opportunities for enterprises and non-profit organizations